Brewtonic Beer Club #3: Beavertown Bloody ‘Ell

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The third in our series of Brewtonic Beer Club comes from the continuously cool Beavertown Brewery. Following on from Elvis Juice, which proved extremely popular among our punters, we’re keeping with the theme of citrusy hoppy IPAs. Beavertown’s blood orange IPA, Bloody ‘Ell, makes its return after a limited run last spring. People have been raving about ever since so we’re delighted to have a limited batch of it on offer.


With incredible beers and idiosyncratic branding, Beavertown has certainly made a name for itself. After a year-long home brew experiment in 2011, Beavertown found its home in Duke’s Brew and Cue, just off Kingsland Road in North London. Craft beer and BBQ, what a winning combination, eh?! The brewery was located in the kitchen with a 650 litre output. It was there that Smog Rocket, 8 Ball and Gamma Ray made a name for themselves as the perfect complement to the smoky grub that was on offer in the pub. Today, Beavertown is located 20 minutes up the Kingsland Road in Tottenham and has a maximum daily output of 10,000 litres.

Bloody ‘Ell is described by Beavertown as:

A smack of citrus with hints of warm blood orange aromas brought on by refined malt bill and loads of juicy hops. All hail Bloody ‘Ell!

Coming in at punchy 7.2% ABV, Bloody ‘Ell is brewed with Magnum, Citra, Amarillo and Simcoe hops and a pale malt.
The design and logo is very much in keeping with Beavertown’s unique style. Creative Director and designer, Nick Dwyer, comes up with a very trippy artwork to compliment this delicious summery beer.
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Be sure to get down to The Square Ball this weekend as there’s a good chance Bloody ‘Ell will be snapped up pretty quick! Launch night is this Thursday 14th April.
Check out some more of Nick’s designs here:
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